Coldwell Banker® strengthens its presence in the Caribbean with the opening of a new franchise in Puerto Rico

This initiative marks a significant milestone in the island's luxury real estate market, where demand continues to grow steadily.

Located in the financial heart of San Juan, in Hato Rey, the new Coldwell Banker Puerto Rico office is led by renowned entrepreneur Eric Maldonado, who serves as founder and president, alongside vice president Mike Azimi. Together, they head a boutique team of five advisors specializing in luxury properties and investment opportunities.

A New Era for Luxury Real Estate on the Island

The goal is to raise the standard of quality and professionalism in Puerto Rico’s high-end property market. The new franchise aims to position itself as a leading player in the residential, commercial, and REO (Real Estate Owned) sectors. It will focus its coverage on three of the most dynamic markets in the country: San Juan, Dorado, and Río Grande—areas recognized for their growth in luxury construction, resort expansion, and high demand for exclusive resales. Through its REO division, the office will also manage distressed properties with a professional approach designed to optimize transparency, value, and efficiency in transactions.

A Booming Destination for Real Estate

The arrival of this franchise comes at a highly favorable time for the Puerto Rican real estate sector. Puerto Rico has emerged as one of the most attractive markets in the Caribbean—not only for its landscapes and climate but also due to a combination of economic and social factors that have encouraged the arrival of new residents and investors. In recent years, programs such as Act 60 have played a key role in attracting entrepreneurs, executives, and high-level professionals seeking to relocate to the island for its tax benefits. These incentives have driven demand for luxury residences, beachfront properties, and exclusive developments, particularly from buyers from the United States, Europe, and Latin America.

Puerto Rico offers a highly attractive combination of Caribbean quality of life with the infrastructure of a modern economy. It boasts direct air connectivity to major U.S. cities, top-tier healthcare and education services, and a vibrant international community. Additionally, as a U.S. territory, investors benefit from a stable legal framework and a common currency, reducing risks and simplifying transactions.